Why do ITAD Providers Focus on Selling Fear?
Is your ITAD provider selling fear? And are you buying it?
While not a universal approach in the industry, many ITAD providers’ marketing emphasizes the threat of costly data breaches and illegal dumping that could result from disposal of your IT equipment with anyone but them. These providers often characterize ITAD as an incredibly sophisticated and complicated process. The reality: thousands of companies are R2 certified and have secure and responsible recycling processes in place.Read more